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O’r fro i’r byd

Mentera 2024-2030
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Chapters:
01 Introduction
02 Purpose
03 Vision
04 Core Principles
05 How we work
06 Commitments
07 Strategic Context
08 Aims

Introduction

 

Mentera has been inspiring and supporting people and businesses across Wales since 1989. During this time, we’ve become a household name and are recognised as the go-to company for any business or entrepreneur looking for support, advice or expertise.

We’re second-to-none in our ability to offer a wide range of services bilingually. Our knowledgeable and enthusiastic staff are based in communities across Wales, which allows us to connect with and support future entrepreneurs and business owners on their own patch.

We’re proud of our long history of working in partnership with developers and service providers too, which includes our thorough work in managing large interventions on behalf of funders

Following the appointment of new Board members, a new chief executive and substantial changes to the funding landscape, we saw an opportunity to set ourselves a clear course of work for this new chapter. The first step was to review the length and breadth of our work to ensure that we’re providing high-quality services for our clients, whilst also nurturing and supporting resilient and sustainable businesses across Wales.

In light of the review, this strategic plan outlines our purpose, our vision and the core principles that will guide our work for the next six years

Purpose

Purpose

We inspire and nurture enterprising thinking across businesses and communities, building their ability to generate prosperity, from grassroots up.

We help small and large businesses to grow and prosper whilst supporting and encouraging people to set up new, innovative businesses. We achieve this across Wales by providing high-quality tailored services, and by utilising our staff’s expertise, our physical presence across the country as well as our partnerships and contacts in industry and government.

Vision

Vision

A prosperous Welsh economy driven by a movement of thriving businesses that stand confidently alongside the world’s best.

By providing first-class business support, we will inspire and support people to set up and run successful, innovative, and ambitious businesses. These successful businesses will lead to sustainable economic growth in Wales, raising standards of living, creating cohesive communities, and protecting the environment.

Core Principles

Our work and services are all based on the following core principles:
01
Nurturing Innovation

We’re ambitious, passionate and we inspire others by offering creative, practical and sustainable high-quality solutions.

02
Working Dynamically

We’re daring and progressive; we’re enthusiastic and we adapt positively to ever-changing markets and opportunities.

03
Making a Difference

We put people at the heart of our work and ensure long term change by working in a purposeful and inclusive way.

How we work

The way we work is shaped by the sustainable development principle of the Well-being of Future Generational (Wales) Act 2015. We always work in the following way:
01
Client-focused

We work to establish constructive relationships with businesses, taking time to understand their needs and ambitions, and using our knowledge and contacts to help them find solutions. We always want the best for our clients and go the extra mile to help them innovate, develop and grow.

02
Collaborative

We always work with others when it brings added value for our clients and open doors to new markets or expertise.

03
Sustainable

We look beyond direct outputs and focus on the long-term solutions and effects of our work. We use our resources effectively and proportionally to plan and deliver.

04
Welsh

We’re rooted in Wales and we’re passionate about the Welsh language and our country’s culture. We use and promote the use of the Welsh language every day, and we also promote the brand and businesses of Wales.

Strategic Context

Over the next six years many global factors will affect Wales’ society and economy. Some developments will offer exciting opportunities for people and businesses across Wales while others will present challenges.

Here are some developments that could affect businesses, and therefore our work:

Socio-economic

  • An ageing population, which has repercussions in terms of the potential workforce’s size and skillset.
  • Uncertain economic conditions as we experience the fallout of Brexit, the Covid pandemic, global political tensions, inflation and high interest rates.

Technological

  • Technology is a tool that can transform the way businesses operate, reducing costs, improving productivity, offering access to new markets, and improving the customer experience
  • We don’t yet know the full implications of the development of Artificial Intelligence, but it’s likely to present opportunities and challenges for businesses
  • The need and competition for technologically skilled staff is likely to increase

Environmental

  • Environmental factors are increasingly coming to the fore and influencing the decisions and actions of people and businesses
  • The agriculture, food and drink production, and green energy are all key sectors in Wales’ economy and are recognised as sectors that can play a crucial part in tackling climate change

Language

  • It’s possible that public bodies will need to ensure that all their staff can work through the medium of Welsh

Political

  • Welsh Government under increasing financial pressure and therefore must prioritise, potentially in fields that are not relevant to our work
  • A reduction in public money available for business and community support
  • A substantial reduction in the financial support available for rural communities and businesses

We enthusiastically inspire people and businesses by sharing real and compelling stories

We will achieve this by:

  • Nurturing enterprising attitudes amongst young people by working with the education sector to offer workshops for young people, connecting them to businesses and supporting them to develop their own business ideas.
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progress Completed
  • Creating a community of entrepreneurs who are eager to learn from and with each other, to spark new and innovative ideas.
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progress Completed
  • Collaborating with partners to set up enterprise hubs with an exciting and co-operative atmosphere, where people can access high-quality and timely services and business advice.
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progress Completed
  • Planning and implement a communications strategy that will inspire people and businesses, creating a buzz about enterprising, and proving ourselves as the body that represents enterprise in communities across Wales.
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progress Completed
  • Utilising our strategic partnerships to boost outcomes and offer efficiency savings and pioneering opportunities.
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progress Completed
  • Sharing best practice and drawing attention to key themes through a series of relevant and exciting events for the business community, our partners and stakeholders.
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We are passionate about supporting Welsh businesses to innovate, grow and thrive by sharing our expertise, helping people make connections and providing tailored assistance

We will achieve this by:

  • Helping to launch and energize the next generation of entrepreneurs by giving expert advice, workshops, networking opportunities and support to accessing loans and grant funding.
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achieved In
progress Completed
  • Helping established businesses to expand and grow by providing tailored assistance, suitable mentoring opportunities, and access to experts in their field.
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progress Completed
  • Ensuring that sector-specific digital resources are available and encouraging their use to support business growth and development, utilising our expertise, experience, and connections.
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  • Collaborating with our partners to run challenge fund programmes and grant schemes that engage individuals, businesses and communities, whilst inspiring innovation and enterprise.
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progress Completed
  • Delivering high-quality, proportionate and consistent advice to people and businesses in communities across Wales.
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We innovate by building on our current expertise and strengthening our understanding, our provision and our methods

We will achieve this by:

  • Building on our strengths and personal connections to set up new services in fields or sectors that add to our expertise.
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achieved In
progress Completed
  • Exploring new markets and opportunities to innovate, working in partnership across the UK and internationally when this provides added value.
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progress Completed
  • Exploring how we can use technology to connect with our customers, provide them with the best possible services, and make better use of our resources.
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progress Completed
  • Designing and trialling an attractive support package tackling specific business challenges, delivered in regular, high-quality virtual and physical events in various locations across Wales.
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progress Completed
  • Developing and improving our commercially available specialized business consultancy services, expanding our expertise in key business sectors.
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We are key players in the business support sector in Wales and we’re keen to collaborate with our partners to share, learn and improve the way businesses are supported

We will achieve this by:

  • Representing businesses by sharing feedback and information about matters that affect them with policy makers.
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achieved In
progress Completed
  • Collaborating with key stakeholders to help design policies and programmes that address the needs of businesses.
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  • Collaborating with our partners in the UK and internationally to recognise and share good practice in terms of consulting, supporting business to improve, and provide the services that they need.
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progress Completed
  • Publishing an assessment of the socio-economic impact of our company.
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achieved In
progress Completed

Download the strategy document

Download our strategy document as a PDF

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